About Us
What is Serunai?
Serunai takes a fresh perspective on retail by creating a customer-rich online shopping experience based
on customer-centricity and lifestyle. In the past 15 years we have witnessed a significant shift in consumers buying behaviour,
and their expectations have shifted with them.
Trust in online stores has grown dramatically and consumers are not only buying more online,
they are buying a far wider range of products and services. Only now, they have a higher expectation
on the sites they visit to deliver a rich and fulfilling experience whilst browsing, combined with a fast
and smooth execution on purchase and delivery.
Serunai fulfils this expectation by enabling customers to experience shopping online as it was intended.
Why Serunai?
Recognising the need for a new breed of retailer that is focused on the customer
and holds the simple view that “nothing is too much for our customers”,
Serunai brings a new perspective to the Malaysian market.
We offer a multi-channel approach to retailing to further maximise the convenience for the customer,
and bind our organisation in a commitment to extra ordinary customer service
Serunai Malaysia
While Serunai was formed as a commercial venture, we want to make a contribution to the economy and society in which we are operating.
Built with a strong CSR (Corporate Social Responsibility) policy, Serunai brings world-class e-commerce standards to Malaysia,
currently offered by only a handful of niche, international organisations.
Serunai is a Malaysian company with an international slant. Our brand designers are based in Milan and the technology that powers Serunai
originated in the UK. It is the same technology powering some of the largest online retailers in the world, giving a rich shopping experience,
secure payment process and smooth and accurate delivery.
Working for the past two years in Malaysia, we are fully aware of the economic drivers and market imperatives behind the 1Malaysia initiative,
and take it upon ourselves to maximise the contribution Malaysian SMEs make in our product lines, whilst maintaining the differentiated position of our products.
Who are we?
The Serunai team has an unparalleled passion fuelled by an abundance of energy and a drive to make a difference for our customers.
Entrepreneurship and innovation are at the heart of the Serunai brand, combined with a strong sense of responsibility,
evident in a culture based on fair play, customer service, commitment to suppliers and employee satisfaction.
We have partnered with leading organisations to help us deliver a one-stop solution maximising the richness of our offering to our customers
and harnessing the breadth of experience and knowledge.
Values
Putting the customer first, we take a very customer centric approach to online retail. We appreciate that lifestyles drive our behaviour,
determine the way we shop and influence the items we purchase.
By understanding the needs and profiles of our customers, we provide a more immersive and rewarding shopping experience that works in the most
convenient way for each customer. Taking a holistic view and leveraging our eco-system of partners, we remove the pain of shopping online by
providing you with a single contact point through your entire shopping experience.
In other words, our business plan is simply a customer plan.