Global Halal Data Pool (GHDP) GHDP is the world first first Global Halal Data Pool. This global initiative connects accredited Halal suppliers, manufacturers, product service providers, buyers and retailers onto the global market place.  GHDP is positioned to enhance and boost the Global Halal industry as it delivers access to multiple international markets. GHDP serves as a base for live product/service information, which serves as a source of both traceability and Halal integrity. GHDP is a GDSN certified data pool. It is connected to over 34 global data pools that encompasses over 142 global markets. The system will empower GHDP listed companies to make their products and services available to expand, supply and build long term business relationships and markets. GDSN is a global, private and secure B2B network for  synchronising and exchanging structured information which enables companies around the globe to exchange data with their trading partners. The Global GDSN network operates on the basis of the parameters established in the GS1 Global Registry which connects to data pools or e-catalogs that have been certified according to the parameters established by GS1. GDSN assures that data exchanged is accurate and compliant with universal standards. The system will be the platform that provides:

Live access to company informationPicture8

Product information and detailsPicture11


Ingredients check

Export readinessPicture6

OEM capability

Supply chain traceability

Standard Adherence

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The system will also be the designated marketplace for buyers and sellers to instantly transact via the provision of e-commerce, escrow and payment services.


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Malaysia Data Pool

Malaysia Data Pool is a marketplace that allows integration's and exchange of information between exporters, importers,  manufacturers, distributors and service providers. Malaysia Data Pool empowers businesses to gain a wider business opportunities with ease, and also enables them to showcase their product and services to wider network.

Consultancy, Research, Project Management & Development

The Serunai Team consists of experts across the field of information technology, project management, as well as the ability to kick-start research projects with our plethora of R&D partners in Malaysia and abroad.